HBCUHOTELS is a hospitality and tourism company founded in 2020 with a goal to provide its clients the best possible hotel room rates for Annual Football Classics and Homecoming events. Founder and CEO Bobby Demby, an Alabama A&M University alum and respected hospitality industry veteran, decided to utilize his 25+ years’ experience to negotiate and secure more favorable room rates during these high demand events. This allows HBCUs to benefit from increased attendance, and provides HBCU alumni, supporters, and friends with a more economically favorable experience.